Date: Monday, June 22, 2009
Categories: Cut Flowers, Ethiopia, ProVerde projects, Training
Below you find a selection of photos of the second Master Class Flower Export that was held on Thursday 11 and Friday 12 June, 2009. As part of the Friday workshop, the auction game was played. The lion’s share of imported cut flowers are sold via the Dutch auction system. This training session illustrates the working of the auction clock and gives insight how to become a successful auction supplier.
As a key activity of CBI’s 2009 floricultural training activities in Ethiopia, ProVerde is currently preparing a series of Horticulture Master Classes. The training series is developed in close cooperation with the Ethiopian Horticultural Producers and Exporters Association (EHPEA) and will focus on flower export marketing.
In the course of training series, participants will write a concise export marketing plan. The structure of the export marketing plan will be used as the framework for the special topics covered in the trainings: Corporate Social Responsibility (CSR), post-harvest and logistical requirements, market research in the flower business, getting the best price on the auction, and internal and external communication.
The four Master Class trainings are scheduled for early May, mid June, mid September and early December of this year. CBI trainers will include Milco Rikken (ProVerde), Dana van Hes (E4 Consulting), Jeroen van der Hulst (Flowerwatch), Maarten van Schie (OTV Wageningen) and Maarten van Woerden (Helicon).
Date: Thursday, December 18, 2008
Categories: Cut Flowers, Ethiopia, ProVerde projects, Training
On the evening of Friday 5 December, a CBI/EHPEA dinner seminar was organised in the new Intercontinental hotel in Addis Ababa. The objective of the dinner seminar was to inform farm owners about the ongoing CBI trainings and to get their involvement in the upcoming master class trainings. A total number of about 65 people attended the dinner seminar. Participants represented a nice mix of Ethiopian, Indian and Dutch farms.
Programme
1. Glenn Humphries (Training coordinator of EHPEA): Welcome and introduction.
2. Geert Westenbrink (Agricultural Counsellor, Netherlands Embassy): Overview of the Netherlands support for the floricultural sector in Ethiopia.
3. Dirk-Jan Zegelaar (CBI): Introduction into CBI and the CBI flower trainings.
4. Ato Mulugeta (Production Manager of Fioryi) and Ato Navale (Farm Manager of Holeta Roses): Participants overview of the 2008 trainings.
5. Bert-Ralf Ottens (FloraHolland): The international rose business.
6. Milco Rikken (CBI): Quick Market Scan “Ethiopian flowers in the EU”.
7. Maarten van Woerden (CBI): Introduction to the 2009 Master Class.
8. Ato Tsegaye: Word of thanks.
