• The European market for bromeliads pot plants and bromeliad cuttings

    24Feb
    Categories: Market research, ProVerde projects Comments: 1

    In Europe, bromeliads have been cultivated and traded already for a long time. The largest bromeliad nurseries in the world producing cuttings and finished pot plants are located in The Netherlands. Currently, about 30 Dutch companies produce bromeliads. Guzmania is by far the biggest bromeliad traded at the Dutch auctions. Other important bromeliads are Vriesea, Tillandsia and Aechmea.

    At young plant level, the bromeliad market is extremely competitive and is dominated by small number of relatively big breeding companies (Corn. Bak, Deroose Plants, Exoticplant) who compete for market share with a steady stream of new patented varieties. These breeders (or so-called improvers or hybridisers) are working constantly to produce ever more spectacular and hardy varieties for the market. The search for finding new varieties is fuelled by one thing: new stock. Read more »

  • Workshop Customer Orientation for Guatemalan growers

    18Feb
    Categories: Guatemala, ProVerde projects Comments: 0

    Below you find a selection of photos of the Workshop External and Internal Customer Orientation for Guatemalan growers of flowers, foliage, plants and young plants. The two-day workshop was held on Tuesday 9 and Wednesday 10 February 2010.

    The CBI training activity was organised together with Agexport, the Guatemalan Exporters Association.

    Read more »

  • Upcoming flower training in Guatemala

    20Jan
    Categories: Guatemala, News, ProVerde projects Comments: 0

    A two-day training programme for flower growers in Guatemala on ‘External and internal customer orientation’ is scheduled for early February. The training programme is an initiative of CBI and Agexport and will be carried out by Milco Rikken of ProVerde and Maarten van Schie of OTV Wageningen.

    The objective of the training is to improve the knowledge and skills of the participants in understanding customer requirements as well as the European market channels and requirements. After the training, participants are informed about present market conditions and developments. They are able to translate and implement market information, client expectations and feedback to the different levels in the farms. This is done in relation to the export of flowers, foliage and plant (materials) to the EU. Read more »

  • Summer flowers: a favourite filler in European bouquets.

    20Jan
    Categories: Market research, ProVerde projects Comments: 2

    A recently published CBI market survey for summer flowers, which was compiled by ProVerde, shows that turnover in summer flowers has increased steadily over the past couple of years. An important contributing factors has been steadily increasing supermarket sales and the resulting increased demand for bouquet fillers. The recent global economic crisis, however, has also affected the European summer flower trade. Read more »

  • Novelties and top quality remain key to success in the tropical flower market

    20Jan
    Categories: Market research, ProVerde projects Comments: 0

    This week, CBI published its latest market survey for tropical flowers, which was compiled by ProVerde.  The survey shows that a number of developing countries holds a strong position in supplying tropical flowers to the European market. The European market is characterised by very strict quality requirements and a high level of interest in innovation and new species; experience has shown that new products can acquire a rapidly growing market share, following initial introduction to the trade. Read more »

  • Final Master Class Flower Export to be held in Addis Ababa

    19Nov
    Categories: Ethiopia, ProVerde projects Comments: 0

    On Thursday 3 and Friday 4 December, the fourth and final Master Class Flower Export 2009 will be held in the Global Hotel in Addis Ababa, Ethiopia.

    During the training, participants will finalise their work on their individual Export Marketing Plan (the last segments being the action plan and management responsibilities). We will also look into a number of internal communication related subjects like vertical and horizontals communication lines in the farm and change management.

    A full block will be used to look into the subject “How to choose the right varieties”. An average rose plant economically produces flowers for about 3 to 5 years. Then the mother plant will be uprooted and replaced. Choosing varieties is one of the critical strategic choices a (rose) grower has to make. The choice depends both on production and market criteria and should be in line with the overall identified marketing strategy. During the training session, important criteria for variety selection are discussed (production vs. market issues). Participants are shown how Product Life Cycle (PLC) analysis can be used as a tool to assist them in choosing the right variety. A number of case studies have been prepared to bring the theory of PLC analysis into practice.

  • Market study waxflowers for WAFEX, Australia

    06Nov
    Categories: Market research, ProVerde projects Comments: 0

    WAFEX is the leading exporter of cut flowers (fresh and dried) in Australia with warehouse, packing and cool room facilities in both Melbourne and Perth. In 2009, seeing an opportunity to become the world’s leading source of new waxflower (Chamelaucium) varieties, Craig Musson and Adrian Parsons, Directors of WAFEX, established their new company Helix Australia. Having secured a range of new and improved Waxflower varieties, Helix Australia is developing networks of licensed growers locally and overseas in both the cut flower and nursery industries. Read more »

  • International market for tropical flowers and foliage

    29Sep
    Categories: Market research, ProVerde projects Comments: 1

    In the international market for cut flowers and foliage, the major tropical flowers (or exotics) are Orchids and Anthuriums. Other important products falling within this product group are Protea’s (originally from South Africa) and of course Heliconias, Alpinia, Gingers, Strelitzias (birds of paradise) and to a lesser extent Calatheas. Read more »

  • Photos from the September Ethiopia training missions

    26Sep
    Categories: Ethiopia, ProVerde projects Comments: 0

    Below you find a selection of photos of the third Master Class Flower Export and the Workshop External and Internal Customer Orientation. Both training activities were organised as part of the CBI/EHPEA training programme for flower exporters in Ethiopia.

  • Video about Wilmar Agro in Kenya

    05Aug
    Categories: Kenya, ProVerde projects Comments: 0

    Since 2003, ProVerde has been one of the leading consultants involved in carrying out CBI’s training programme for flower exporters in Kenya. To celebrate the finalisaion of the programme, a video has been published focusing on one of the participating companies: Wilmar Agro Ltd, an export company marketing the produce of a large number of small scale farmers (outgrowers).

    Wilmar currently handles and sells products of about 3,000 growers of mainly Asclepia Moby Dick, Ornithogalum saundersiae, Ornithogalum thyrsoides, Papyrus, Crocosmia, Statice, Erynchium and Molucella. The individual grower sells his flowers to Wilmar Agro and receives his money within seven days. Most products are traded via the FloraHolland auction in The Netherlands.

    Wilmar Agro assists the growers with knowledge and supplies basic material such as seeds or bulbs. The large number of growers is organised in product groups. Each group grows one specific product and contains the supplies of 15 to 30 growers.

    The video can be watched at: video about Wilmar

    Some more background information about Wilmar and their participation in the CBI programme: article about Wilmar

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