ProVerde is pleased to announce a new publication for the Trade for Development Centre:
“The European Market for Fair and Sustainable Flowers and Plants”

Given the importance of market transparency for producers aiming at selling their products overseas, the report provides relevant information for producers – within the trade context. The report makes an attempt to capture all relevant information on the European market for fair and sustainable flowers and plants – ranging from economic structure of this market to production characteristics, and major trends in consumer preferences and behaviour.

Above all, the report provides insight into the role of various social and environmental standards in the main European flower and plant markets and sales channels.

About the Trade for Development Centre
The Trade for Development Centre gathers, analyses and produces market information to improve market access for producers in developing countries. The Belgian government entrusted the implementation of the Trade for Development Centre programme to BTC, the Belgium Technical Cooperation.

About ProVerde
ProVerde provides market research and trade development services to companies, organisations and Government institutes. ProVerde is specialised in cut flowers & plants, fruits & vegetables, and biodiversity products.

Link to Trade for Development
Direct download (for free)

December 2010

The European Union has laid down specific minimum quality requirements that propagating material traded within the EU has to comply with.

The inspection of the material is a legal requirement that is usually being carried out on instruction and under supervision of the Ministry of Agriculture.

In The Netherlands, for instance, the inspection task has been appointed to the Dutch Inspection Service for Horticulture (Naktuinbouw) and the Bloembollenkeuringsdienst (BKD). The two organisations implement the so-called Seeds and Planting Materials Act and European legislation relating to propagation material in the flower, fruit and vegetable sector. The European trade directives stipulate that propagation material in the member states of the European Union (EU) must comply with certain standards.

All relevant information can be found on the Naktuinbouw website (in English): www.naktuinbouw.nl

ProVerde regularly elaborates CBI market surveys. The market surveys are distributed to manufacturers, exporters, trade promotion bodies and other interested parties in developing countries world wide.

Key-elements of the CBI market surveys are: market segmentation, market access, tariff and non-tariff barriers, market trends, competition and price levels, import and export figures, and trade channels. Moreover, the market surveys discuss export marketing guidelines, which help the exporter to evaluate whether to get involved in international business, and learn how to go about exporting.

Selection of CBI publications:

• Market Survey Cut Flowers and Foliage (1997, 1999, 2005, 2006, 2007, 2008, 2009)
• Market Survey Plants and Young Plant Material (1997, 1999, 2005, 2006, 2007, 2008, 2009)
• Product Survey Summer Flowers (2005, 2007, 2008, 2009)
• Product Survey Tropical Flowers (2006, 2007, 2008, 2009)
• Marketing Guide Cut Flowers and Foliage (2003)
• Marketing Guide Fresh Fruit and Vegetables (2003)
• Exporting Fresh Fruit and Vegetables (1997, 1999)
• Marketing Guide Pot Plants and Young Plant Material (2003)