The main objective of the market study was to identify those tropical ornamentals that offer good export opportunities in the European markets and which can be produced under Surinam conditions. The study covered particularly the markets for tropical flowers, plants, foliage and young plant material (cuttings).
As part of the project, five product brochures have been written describing cultivation techniques under tropical conditions for selected products: palms, Anthurium foliage, Bromeliads, Dracaena cuttings, and ornamental grasses.
The project was carried out within the framework of the national Agricultural Sector Plan (ASP) and on behalf of the Surinam Ministry of Agriculture, Animal Husbandry and Fishery.
As a key activity of CBI’s 2009 floricultural training activities in Ethiopia, ProVerde is currently preparing a series of Horticulture Master Classes. The training series is developed in close cooperation with the Ethiopian Horticultural Producers and Exporters Association (EHPEA) and will focus on flower export marketing.
In the course of training series, participants will write a concise export marketing plan. The structure of the export marketing plan will be used as the framework for the special topics covered in the trainings: Corporate Social Responsibility (CSR), post-harvest and logistical requirements, market research in the flower business, getting the best price on the auction, and internal and external communication.
The four Master Class trainings are scheduled for early May, mid June, mid September and early December of this year. CBI trainers will include Milco Rikken (ProVerde), Dana van Hes (E4 Consulting), Jeroen van der Hulst (Flowerwatch), Maarten van Schie (OTV Wageningen) and Maarten van Woerden (Helicon).
Date: Friday, January 16, 2009
Categories: Marketing
Young, newly started companies usually are production oriented; do have no management information and no or little market information. During the development process of companies into a mature stage, the focus is directed more and more towards the market.
In the first, production oriented stage, knowing cost prices doesn’t have priority and even is hardly possible. In the market oriented stage of a company, knowing the cost price is a prerequisite to survive! In this stage you need to have records and insight in the performance and results of all departments, insight in the market and its trends, insight in your competitors, etc.
Calculating and actually knowing your cost price:
• gives you insight in your (labor) productivity;
• informs you WHAT to improve in your organisation;
• will prepare you better in negotiations;
• gives you better inputs in your strategy decisions;
• increases your competitiveness (as an individual company and as a group or association);
• will bring you profit more easily.
Date: Tuesday, January 6, 2009
Categories: Kenya, Marketing
Subsequent to the training in Ethiopia, we continued to Kenya and Tanzania to meet and discuss new training activities with the local trade associations (Kenya Flower Council and TAHA). In Kenya, I still had some time to pay a short visit to Valentine Growers, one of the farms that regularly participated in the previous training programmes.
It was good to see that Valentine Growers is doing well. Direct trade is developing strongly thanks to their attention to sustainable rose production and their commitment to Corporate Social Responsibility.
Valentine Growers Co. Ltd is a flower farm located in Kiambu District approximately 15km from the city of Nairobi, Kenya. The farm started in 1996 and has since expanded to two sites with a total acreage of 27 hectares. The total annual production stands at 55 million stems per year. The main destinations for the roses are Holland, Germany, UK, France, Switzerland and Scandinavian Countries. Other regions include USA, Middle East, & the Far East.
In the cold store, we used the opportunity to take a few photos with the Fairtrade flowers that were ready to be shipped to the European supermarkets.
The production of tropical flowers (mainly Heliconias, Gingers, Strelitzias and Calatheas) and foliage is increasing strongly in Colombia. Most farms have planted or are in the course of expanding their cultivated area. As a result, the supply of tropical flowers has increased strongly over the past few years. Read more »
Date: Wednesday, November 19, 2008
Categories: Marketing
I just dropped by this Hortitube-website: It’s a Dutch website with video’s related to the horticultural sector. I guess they are still building their stock of video’s because the lion’s share of the clips are promotional clips. Check out for instance the “Internationaal” section with a video about OZ-import‘s King Quality.
Video’s that are uploaded are automatically put on Youtube by the way. So, why bother to put it on Hortitube first? Nevertheless, maybe you find some interesting stuff.
Date: Sunday, October 5, 2008
Categories: Marketing
Potted tropical plants are spreading throughout Europe, boosting developing country exports. Perhaps it is an undiscovered side effect of global warming, but tropical plants are rapidly gaining popularity in Europe. Palms, dracaenas, yuccas and other tropical species can be found in almost every European living room, office and hotel. One contributor to this trend has been the CBI´s export development programme for Young Pot Plant Material in Central America.
You can download the full article from the CBI website: The other greenhouse effect.
Date: Tuesday, January 1, 2008
Categories: Market research, Marketing, ProVerde projects
In 2003, ProVerde carried out a company assessment on a China-based floricultural production and wholesale company that applied for listing of its shares on the Growth Enterprise Market (GEM) of the Hong Kong Stock Exchange.
The main objective of the company assessment was to express an opinion on the reasonableness of the cost of sales, production volume, pricing and quality of the company’s products, the gross profit margin, and various other subjects in consideration of and in relation to a fair judgment of the company’s business doing. Read more »
Date: Tuesday, January 1, 2008
Categories: Indonesia, Marketing, ProVerde projects
ProVerde aims to provide companies with the right tools to gain a competitive edge in international markets. Direct marketing assistance have been offered to a number of companies. Read more »
Date: Tuesday, January 1, 2008
Categories: Marketing
All contents of this website are governed by these policies:
1. All contents published on this website are intellectual property of ProVerde and should not be reproduced or copied without permission and/or without giving credit.
2. Contents/Images/information sourced from external sources are given due credit wherever possible/necessary.
3. If you have any copyright related issues with any of the contents in this blog please drop a comment/mail (will all necessary evidence as applicable). Such concerns will be addressed with all due considerations at the earliest.
4. Names, logos and other proprietary information quoted on this website are property of respective companies/owners and are mentioned here for reference purpose only.
5. Every precaution is taken to protect third party identity. If you name/photo has appeared on this website and you wish to get it removed, do let me know.
6. While every caution has been taken to provide readers with most accurate information and honest analysis, please use your discretion before taking any decisions based on the information on this website. Author will not compensate you in any way whatsoever if you ever happen to suffer a loss/inconvenience/damage because of/while making use of information on this website.
7. Author may keep updating old posts on a regular basis and is not bound to explicitly state all corrections made. Regular visitors/email subscribers are likely to miss these updates and they are advised to keep an eye on the gadget below.
8. Author is open for link exchange but such requests will be entertained on a case by case basic at the sole discretion of the author.
