Below you find a selection of photos of the fourth Master Class Flower Export that was held last Thursday 3 and Friday 4 December in Addis Ababa, Ethiopia. The training activity was organised as part of the CBI/EHPEA training programme for flower exporters in Ethiopia.
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07Dec
Categories: Ethiopia, Uncategorized Comments: 0
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19Nov
Categories: Ethiopia, ProVerde projects Comments: 0
On Thursday 3 and Friday 4 December, the fourth and final Master Class Flower Export 2009 will be held in the Global Hotel in Addis Ababa, Ethiopia.
During the training, participants will finalise their work on their individual Export Marketing Plan (the last segments being the action plan and management responsibilities). We will also look into a number of internal communication related subjects like vertical and horizontals communication lines in the farm and change management.
A full block will be used to look into the subject “How to choose the right varieties”. An average rose plant economically produces flowers for about 3 to 5 years. Then the mother plant will be uprooted and replaced. Choosing varieties is one of the critical strategic choices a (rose) grower has to make. The choice depends both on production and market criteria and should be in line with the overall identified marketing strategy. During the training session, important criteria for variety selection are discussed (production vs. market issues). Participants are shown how Product Life Cycle (PLC) analysis can be used as a tool to assist them in choosing the right variety. A number of case studies have been prepared to bring the theory of PLC analysis into practice.
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02Oct
Categories: Ethiopia Comments: 1
The trade companies of the Dutch Flower Group (DFG) have nominated ten growers for the Dutch Flower Award 2009, amongst which an Ethiopian lily and Costa Rican foliage farm. The award will be handed out on Thursday, October 15th during the FloraHolland Trade Fair in Aalsmeer (formerly known as the Aalsmeer Market). Read more »
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28Sep
Categories: Ethiopia, News Comments: 0
Authorities at the state-owned Development Bank of Ethiopia have begun contemplating rescheduling the debt repayment period of flower farms based on the farms’ current performance.The current new thinking of the authorities is an outcome of DBE’s credit team’s assessment of the flower farms, a top official of the bank told Capital.
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26Sep
Categories: Ethiopia, ProVerde projects Comments: 0
Below you find a selection of photos of the third Master Class Flower Export and the Workshop External and Internal Customer Orientation. Both training activities were organised as part of the CBI/EHPEA training programme for flower exporters in Ethiopia.
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11Sep
Categories: Ethiopia Comments: 0
New technology for Ethiopian horticulture producers and exporters was introduced during the workshop at the Hilton Hotel on Thursday, September 3 by Australian company, Peakfresh Pty Ltd.
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01Sep
Categories: Ethiopia, Kenya, Market research Comments: 0
Recently published trade data (Eurostat) covering the year 2008 shows that The Netherlands remains the leading gateway for flowers from a number of different developing countries. Nevertheless, one leading supplying country can be recognised: Kenya. Imports from Kenya increased by 13% annually between 2004 and 2008, while imports from Ecuador increased by 20% annually during this period. Imports from Colombia and Tanzania showed significant increases as well. However, the most notable performance was that of Ethiopia. Imports from Ethiopia increased by 193% annually, with imports amounting to € 63 million in 2008. Only four years before, the imports from this country were still negligible. In contrast, imports from Zimbabwe decreased by 18% annually during the review period, due to the unstable economic and political situation.
Source: ProVerde, Eurostat
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19Aug
Categories: Ethiopia Comments: 0
The board of the Ethiopian Horticultural Producer Exporters Association (EHPEA) had been handling complaints regarding the packaging quality both from exporters and from its buyers in Europe, Asia and Far East.
A while ago, the Association requested the Centre for Promotion of Imports from Developing Countries (CBI) to sponsor a study to resolve the packaging problem. CBI accepted the request and brought along the International Trade Centre (ITC), an institution which offers technical assistance to develop exports from developing and transitional economies.
CBI and ITC are using their own consultants and spending 50,000 to 70,000 Euros for this study which is expected to improve the packaging of the flowers. The study initiated by the two institutions is now in its second phase. The first was completed in July 2009. The new phase of the study, which will be completed in October 2009, is involved in the practical aspects of packaging.
For more information see the article on allAfrica.com
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23Jun
Categories: Ethiopia, ProVerde projects Comments: 0
Besides the four workshops of the Master Class Flower Export, we also organise a general introductory seminar for flower growers in Ethiopia. This seminar on “Internal and external customer orrientation will be held on 21 and 22 September in Addis Ababa. Ethiopian exporters that are interested can request more information via EHPEA.
Seminar “Internal and external customer orientation” (2 days)
• European market channels and requirements.
• Understanding customer requirements.
• How to implement and strengthen a market oriented approach inside the participating farms.
• Auction game.After the training, participants are informed about present market conditions and developments. They are able to translate and implement market information, client expectations and feedback to the different levels in the organisation: Analysis – Interpret – Action planning
Target group: export managers / farm managers and production managers
CBI consultants: Maarten van Schie, Milco Rikken -
22Jun
Categories: Ethiopia, ProVerde projects Comments: 0
Below you find a selection of photos of the second Master Class Flower Export that was held on Thursday 11 and Friday 12 June, 2009. As part of the Friday workshop, the auction game was played. The lion’s share of imported cut flowers are sold via the Dutch auction system. This training session illustrates the working of the auction clock and gives insight how to become a successful auction supplier.
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