While Europe is checking her salt deposits and people are preparing for Christmas in the cold winter months, Chileans celebrate their holidays close to the beaches as summer is coming up now. But not before they have completed their harvest for the European market.
Besides the fact that the climate in Chile shows huge disparities within the country, spring season is a busy period for the companies that are active in the still modest floricultural export activities. South America always had the vertical trade routes burned into the mindset, but Europe has become an interesting export destination for flowers as well. Especially in the situation when the euro holds a better exchange rate to the local Peso (CLP) than the US dollar. Read more »
Given the importance of market transparency for producers aiming at selling their products overseas, the report provides relevant information for producers – within the trade context. The report makes an attempt to capture all relevant information on the European market for fair and sustainable flowers and plants – ranging from economic structure of this market to production characteristics, and major trends in consumer preferences and behaviour.