• Date: Wednesday, June 16, 2010 Categories: Marketing

    As far as network creation/strengthening concerned, the following five inter-related phases can be envisaged:

    1) Promotion and motivation phase
    2) Strategic planning phase
    3) Pilot project phase
    4) Strategic projects phase
    5) Self management phase

    Network: The term ‘network’ refers to a group of firms that co-operate on a joint development project – complementing each other and specializing in order to overcome common problems, achieve collective efficiency and conquer markets beyond their individual reach, and

    Cluster: The term ‘cluster’ indicates a sectoral and geographical concentration of enterprises which produce and sell a range of related or complementary products and are, thus, faced with common challenges and opportunities.
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