Almost 20,000 different plants and flowers are traded by name at the Dutch flower auctions, each identified with their own product code. On average, 20,000 new products enter the market each year. The codes are used in every transaction concluded at the auction. Financial and logistical handling by the auctions is based on the product code system.
The product codes are initially used by the parties involved in trading through the auctions: growers, purchasing traders and the auctions themselves. Product codes can also be used to identify or communicate about a product throughout the chain, from processor to retailer. The current product code database for cut flowers, house plants and garden plants can be found on the FlorEcom site.
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The European Commission has officially announced the winner of the EU organic logo competition. Over the past two months, some 130,000 people have voted online to choose the new organic symbol from three finalists. The winning design is by Dusan Milenkovic, a student from Germany, who gained 63 % of the overall vote for his “Euro-leaf” logo. From July 1, 2010, the organic logo of the EU will be obligatory on all pre-packaged organic products that have been produced in any of the EU Member States and meet the necessary standards. It will be optional for imported products. Other private, regional or national logos will be allowed to appear alongside the EU label. The organic farming regulation will be amended in the coming weeks to introduce the new logo into one of the annexes. 
