• TAHA plans to establish flower centre in Arusha

    26Nov
    Categories: News, Tanzania Comments: 1

    The Tanzania Horticultural Association (Taha) will set up a processing and packaging facility at the Kilimanjaro International Airport (KIA). The airport is the main exit point for export of horticultural products, mainly cut flowers, to markets abroad. Read more »

  • Virtualisation at the main Dutch flower auctions

    23Nov
    Categories: Market research, Marketing Comments: 0

    First, there was the Dutch auction method, then the auction clock made its appearance, and now it is time for the next phase: clock projection, image auctioning and distant buying (KOA).

    At FloraHolland Aalsmeer, the auction has worked in recent years towards the creation of a modern and flexible auction system. Five of the fourteen auction clocks use image auctioning and one clock uses virtual auctioning. Two more clocks will probably change to image auctioning in 2010. Read more »

  • Final Master Class Flower Export to be held in Addis Ababa

    19Nov
    Categories: Ethiopia, ProVerde projects Comments: 0

    On Thursday 3 and Friday 4 December, the fourth and final Master Class Flower Export 2009 will be held in the Global Hotel in Addis Ababa, Ethiopia.

    During the training, participants will finalise their work on their individual Export Marketing Plan (the last segments being the action plan and management responsibilities). We will also look into a number of internal communication related subjects like vertical and horizontals communication lines in the farm and change management.

    A full block will be used to look into the subject “How to choose the right varieties”. An average rose plant economically produces flowers for about 3 to 5 years. Then the mother plant will be uprooted and replaced. Choosing varieties is one of the critical strategic choices a (rose) grower has to make. The choice depends both on production and market criteria and should be in line with the overall identified marketing strategy. During the training session, important criteria for variety selection are discussed (production vs. market issues). Participants are shown how Product Life Cycle (PLC) analysis can be used as a tool to assist them in choosing the right variety. A number of case studies have been prepared to bring the theory of PLC analysis into practice.

  • Market study waxflowers for WAFEX, Australia

    06Nov
    Categories: Market research, ProVerde projects Comments: 0

    WAFEX is the leading exporter of cut flowers (fresh and dried) in Australia with warehouse, packing and cool room facilities in both Melbourne and Perth. In 2009, seeing an opportunity to become the world’s leading source of new waxflower (Chamelaucium) varieties, Craig Musson and Adrian Parsons, Directors of WAFEX, established their new company Helix Australia. Having secured a range of new and improved Waxflower varieties, Helix Australia is developing networks of licensed growers locally and overseas in both the cut flower and nursery industries. Read more »

  • Eastern Europe a growth market for fruit and vegetables

    04Nov
    Categories: Fruit & vegetables, Market research Comments: 0

    fruitandvegetables150x150The EU market for fresh fruit and vegetables is declining in volume but growing in value. In much of the eastern European Union consumption is still growing and consumers are shifting from basic fruit and vegetables towards more diverse produce, including exotics. At the same time, the availability there of other food products, such as snacks and fast food, is a source of heated competition for fresh fruit and vegetables. The markets in countries such as Germany, Spain, Italy and France are large but nearly saturated. Only certain market niches and product groups provide opportunities for growth.

    More and more EU entrepreneurs in this business are opting for offshore outsourcing, i.e. moving parts of the production process to developing countries (DCs). As they face increasing pressure to improve, many of them consider offshore outsourcing a strategic means of lowering production costs, increasing their own company’s capacity for products with a higher added-value outsourcing products with a lower added-value. While the number of fruit and vegetable growers in the EU has been declining for decades, their involvement in offshore fruit and vegetable growing is increasing. Read more »

  • East African countries agree on common market

    04Nov
    Categories: Kenya, News, Tanzania, Uganda Comments: 0

    A technical team from countries in the East African region, which has been meeting in Kampala, Uganda, has agreed on a pact paving the way for free movement of labour in the region. Once the Kampala Common Market Protocol is endorsed, professionals, services and capital owners would be able to move freely in the five countries of the East African Community (EAC). Read more »

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