• Virtualisation in the flower trade: remote buying

    Date: Friday, October 2, 2009 Categories: Market research, Marketing

    A strong development in the European flower business is the increasing importance of virtualisation. Virtualisation plays a major role in the reduction of transaction costs. Until a few years ago, the development of virtual flower trade was hampered by the perceived importance of visual appearance to determine product quality. Improvements in the provision of accurate supply information and reliability, however, have made virtualisation a major success. Read more »

  • Changing trade patterns for fruit and vegetables

    Date: Friday, October 2, 2009 Categories: Fruit & vegetables, Market research

    Three important developments are affecting developing country producers of fresh fruits and vegetables targeting the EU: stricter food safety demands, changing importer roles, and shifting global trade patterns. Read more »

  • EU cut flower imports – 2008 Eurostat figures

    Date: Thursday, October 1, 2009 Categories: Market research

    Eurostat trade statistics illustrate that the EU is the world’s leading importer of flowers, with imports amounting to € 3.5 billion in 2008. In the period 2004-2008, imports increased significantly at an annual average rate of 1.9% in terms of value. In terms of volume, imports actually decreased by 2.1% on average per year. These opposite developments show that average prices of the imported flowers became higher. Read more »

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