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ProVerde News

Latest news, activities and links about market research & trade promotion activities in the international flower business.

ProVerde provides market research and trade development services. We are specialised in the international trade in flowers, plants, foliage, fruits & vegetables, and biodiversity products.

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ProVerde News

Market research and Trade development
  • Mango value chain

    30Oct
    Categories: Fruit & vegetables Comments: 0

    The mango is slowly conquering European markets. Although it still only holds a small share of the total fresh fruit market, demand for this juicy tropical fruit is growing in almost every EU country.

    CBI just published an interesting video about the mango value chain illustrating their efforts to assist the Mali sector to step up to European markets standards. The video can be viewed at: mango value chain video Read more »

  • Kenya Flower Council estimates flower exports to drop 14 pct in 2009

    30Oct
    Categories: Kenya, News Comments: 0

    Kenyan flower exports may drop 14 percent to 80,000 tonnes this year due to drought and a depressed world market, the chief executive of the Kenya Flower Council said. Read more »

  • South African flower exports pruned back

    15Oct
    Categories: News Comments: 0

    SA’s flower exporters were continuing to battle weak markets with no signs of demand picking up yet in Europe, their biggest market, or an easing of cost pressures, René Schoenmaker of the South African Flower Exports Council said on Friday. Read more »

  • Dutch Albert Heijn supermarkets introducing African roses under their ‘Pure & Honest’ brand

    13Oct
    Categories: CSR, Kenya, News Comments: 0

    AH PuurEerlijkOn Monday 12 October, the Dutch supermarket chain Albert Heijn introduced mixed long roses under their AH Pure & Honest brand (AH Puur & Eerlijk). During a short ceremony in Zaandam, Mrs. R.C. Rono, Ambassador of Kenya, presented the first bunch to Mr. Albert Voogd, Director of Commerce of Albert Heijn. During the next two weeks, all Albert Heijn supermarkets will focus on the Pure & Honest theme. This new brand of Albert Heijn makes it easy for customers to choose responsible and sustainable products. Read more »

  • EU requirements for planting material

    12Oct
    Categories: Requirements, Young Plant Material Comments: 0

    The European Union has laid down specific minimum quality requirements that propagating material traded within the EU has to comply with. Read more »

  • Import tariffs: EUR-1 and Form-A certificates

    06Oct
    Categories: Requirements Comments: 0

    The lion’s share of cut flower imported from developing countries into the European Union is free from tariffs or enjoys a preferential tariff. Exporters can check which tariff applies to their products at exporthelp.europa.eu. Go to ‘Import tariffs’, enter the product code corresponding to your product, select your country and click on ‘view’. Read more »

  • Value added taxes (VAT) in the EU flower sector

    05Oct
    Categories: Market research Comments: 0

    Taxing at a high rate can have substantial consequences for consumer demand for cut flowers. Fiscal borders between EU countries were, in theory, eliminated from 1 January 1993 onwards. However, in practice, harmonisation of VAT (tax levied at consumer sales’ level) rates has not yet been achieved. Read more »

  • Indian flower exports likely to dip 20%

    04Oct
    Categories: India, Market research, News Comments: 1

    Floriculture exports from India are expected to see a 20 per cent decline this year “as buyers are holding on to their purse strings due to the slowdown,” S Jafar Naqvi, president of the Indian Flowers and Ornamental Plants Welfare Association (iFlora), has said. Read more »

  • Ethiopian farm nominated for Dutch Flower Award

    02Oct
    Categories: Ethiopia Comments: 1

    The trade companies of the Dutch Flower Group (DFG) have nominated ten growers for the Dutch Flower Award 2009, amongst which an Ethiopian lily and Costa Rican foliage farm. The award will be handed out on Thursday, October 15th during the FloraHolland Trade Fair in Aalsmeer (formerly known as the Aalsmeer Market). Read more »

  • Virtualisation in the flower trade: remote buying

    02Oct
    Categories: Market research, Marketing Comments: 0

    A strong development in the European flower business is the increasing importance of virtualisation. Virtualisation plays a major role in the reduction of transaction costs. Until a few years ago, the development of virtual flower trade was hampered by the perceived importance of visual appearance to determine product quality. Improvements in the provision of accurate supply information and reliability, however, have made virtualisation a major success. Read more »

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