• Landgard and FloraHolland investigating joint-venture auction company

    Date: Thursday, July 9, 2009 Categories: Market research

    The FloraHolland and Landgard auctions are looking to combine the auction operations (‘clocks’) of Landgard (Herongen and Lüllingen) and FloraHolland Venlo. The two organisations made the announcement today at a joint press conference in Herongen (Germany). Both companies have signed a declaration of intent to form a joint venture based on further review.

    Preliminary research by both organisations presents a positive image of market potential and operating results in the event auction operations are bundled in the Euregion. The coming period will see further investigation into how auction operations can be merged at the Herongen location. Current auction turnover of the three locations is more than € 300 million in total.  Merging the clock operations of Landgard (Herongen and Lüllingen) and FloraHolland Venlo is intended to result in a single strong, internationally oriented marketplace in the Euregion. A single strong clock operation within the FloraHolland network contributes to reinforcing the position of marketplace users in Herongen in Germany. This applies to members/suppliers as well as buyers. Synergies can also be achieved. Plans for cooperation comprise only the auction operations of both organisations. The aim is to move from three auctions to one at the Herongen location.

    Read the entire press releas on the FloraHolland or Landgard website.

    Source: FloraHolland / Landgard press release of 9 July 2009

  • Fruit of knowledge

    Date: Monday, July 6, 2009 Categories: Fruit & vegetables, Marketing, Requirements

    When it comes to food, the EU considers safety a top priority. The slogan ‘From farm to fork’ describes how the whole supply chain is responsible for guaranteeing food safety. For the first link in the food chain, the growers of food products, this concept mainly translates into quality demands and efforts aimed at keeping contaminants and pesticide residues at acceptable levels. In addition to complying with the legal requirements, many companies have joined independent sustainability initiatives or set up their own, stricter environmental and social standards. All of these requirements and preferences together are usually referred to as ‘buyer requirements’ or ‘market access requirements’. Here’s an overview.
    Read more »

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