• Date: Thursday, December 18, 2008 Categories: Cut Flowers, Ethiopia, ProVerde projects, Training

    On the evening of Friday 5 December, a CBI/EHPEA dinner seminar was organised in the new Intercontinental hotel in Addis Ababa. The objective of the dinner seminar was to inform farm owners about the ongoing CBI trainings and to get their involvement in the upcoming master class trainings.  A total number of about 65 people attended the dinner seminar. Participants represented a nice mix of Ethiopian, Indian and Dutch farms.

    Programme
    1. Glenn Humphries (Training coordinator of EHPEA): Welcome and introduction.
    2. Geert Westenbrink (Agricultural Counsellor, Netherlands Embassy): Overview of the Netherlands support for the floricultural sector in Ethiopia.
    3. Dirk-Jan Zegelaar (CBI): Introduction into CBI and the CBI flower trainings.
    4. Ato Mulugeta (Production Manager of Fioryi) and Ato Navale (Farm Manager of Holeta Roses): Participants overview of the 2008 trainings.
    5. Bert-Ralf Ottens (FloraHolland): The international rose business.
    6. Milco Rikken (CBI): Quick Market Scan “Ethiopian flowers in the EU”.
    7. Maarten van Woerden (CBI): Introduction to the 2009 Master Class.
    8. Ato Tsegaye: Word of thanks.

  • Date: Tuesday, December 16, 2008 Categories: Market research, News, ProVerde projects

    ProVerde is currently working on the latest CBI product survey on summer flowers. This survey aims to provide developing-country exporters of summer flowers with product-specific market information related to gaining access to the EU markets. This product survey provides additional in-depth information, complementary to the more general information and data provided in the CBI market survey ‘The cut flowers and foliage market in the EU’. The product survey summer flowers discusses, amongst other issues, the following highlights: Report summary.

    As a bit of a teaser, some highlights of the section on Solidago: In 2007, the number of Solidago stems supplied by foreign growers to the Dutch auctions decreased by 10%, compared to a relatively stable domestic supply (-0.3%). Nevertheless, imports still hold a market share of about 81% in terms of both volume and value. Sales of Solidago are relatively stable throughout the year, with peaks of around € 2.2 million in April and lows of € 1.0 million in June. Israel is the main supplier, followed by African countries like Zimbabwe, Kenya, and Zambia.

    • Even though the market share of the variety Tara has decreased slightly, the assortment of Solidago it still dominated by Tara, and to a lesser extent Tara Gold.
    • The prices for Solidago have been quite stable over the past couple of years.
    • More than 99% of all Solidago is yellow. Interest in colour-treated Solidago is increasing. Particularly the colours orange, red and blue are popular.
    • Scandinavian markets demand thick, heavier stems than other European markets.

  • Date: Monday, December 1, 2008 Categories: Ethiopia, Market research

    EHPEA, the Ethiopian Horticultural Producers and Exporters Association, has recently updated it’s website. A new web page has been created grouping public information readily available per information need. Shortcuts have been placed on the website from the available sources mentioned above. The design, lay-out and text have been updated and given a fresh look to make the website more attractive and user friendly to everyone visiting the website.

    In 2007, the possibilities of a Market Information System for the Ethiopian floriculture were explored, within the WSSD Ethiopian – Netherlands Horticulture Partnership Programme. The update of the website was one of the results of the preparatory phase of this joined project of EHPEA and LEI.