CBI’s Export Marketing Plan (EMP) builder is a useful tool that has been applied several times during trainings for flower growers in Africa. Have a look at the online exercise to write an Export Marketing Plan at CBI Tools. You will need a login, but this is free for exporters from developing countries.
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22Nov
Categories: Ethiopia, Market research Comments: 0
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19Nov
Categories: Marketing Comments: 0
I just dropped by this Hortitube-website: It’s a Dutch website with video’s related to the horticultural sector. I guess they are still building their stock of video’s because the lion’s share of the clips are promotional clips. Check out for instance the “Internationaal” section with a video about OZ-import’s King Quality.
Video’s that are uploaded are automatically put on Youtube by the way. So, why bother to put it on Hortitube first? Nevertheless, maybe you find some interesting stuff. -
14Nov
Categories: Ethiopia, ProVerde projects Comments: 0
In the week of 2-6 December, a new training mission to Ethiopia is planned. The mission organised by CBI and executed in close cooperation with EHPEA, the Ethiopian Horticultural Producers and Exporters Association.
The regular two-day seminar for the CBI participants will be held on Thursday 4 and Friday 5 December. As part of the training week, also a short training session will be held on Wednesday for staff of Ethiopian Airlines and a dinner seminar for farm owners on Friday evening.
