Date: Saturday, November 22, 2008
Categories: Ethiopia, Market research
CBI’s Export Marketing Plan (EMP) builder is a useful tool that has been applied several times during trainings for flower growers in Africa. Have a look at the online exercise to write an Export Marketing Plan at CBI Tools. You will need a login, but this is free for exporters from developing countries.
Date: Wednesday, November 19, 2008
Categories: Marketing
I just dropped by this Hortitube-website: It’s a Dutch website with video’s related to the horticultural sector. I guess they are still building their stock of video’s because the lion’s share of the clips are promotional clips. Check out for instance the “Internationaal” section with a video about OZ-import‘s King Quality.
Video’s that are uploaded are automatically put on Youtube by the way. So, why bother to put it on Hortitube first? Nevertheless, maybe you find some interesting stuff.
Date: Friday, November 14, 2008
Categories: Ethiopia, ProVerde projects
In the week of 2-6 December, a new training mission to Ethiopia is planned. The mission organised by CBI and executed in close cooperation with EHPEA, the Ethiopian Horticultural Producers and Exporters Association.
The regular two-day seminar for the CBI participants will be held on Thursday 4 and Friday 5 December. As part of the training week, also a short training session will be held on Wednesday for staff of Ethiopian Airlines and a dinner seminar for farm owners on Friday evening.
