• Date: Saturday, November 22, 2008 Categories: Ethiopia, Market research

    CBI’s Export Marketing Plan (EMP) builder is a useful tool that has been applied several times during trainings for flower growers in Africa. Have a look at the online exercise to write an Export Marketing Plan at CBI Tools. You will need a login, but this is free for exporters from developing countries.

  • Date: Wednesday, November 19, 2008 Categories: Marketing

    HortitubeI just dropped by this Hortitube-website: It’s a Dutch website with video’s related to the horticultural sector. I guess they are still building their stock of video’s because the lion’s share of the clips are promotional clips. Check out for instance the “Internationaal” section with a video about OZ-import‘s King Quality.
    Video’s that are uploaded are automatically put on Youtube by the way. So, why bother to put it on Hortitube first? Nevertheless, maybe you find some interesting stuff.

  • Date: Friday, November 14, 2008 Categories: Ethiopia, ProVerde projects

    In the week of 2-6 December, a new training mission to Ethiopia is planned. The mission organised by CBI and executed in close cooperation with EHPEA, the Ethiopian Horticultural Producers and Exporters Association.
    The regular two-day seminar for the CBI participants will be held on Thursday 4 and Friday 5 December. As part of the training week, also a short training session will be held on Wednesday for staff of Ethiopian Airlines and a dinner seminar for farm owners on Friday evening.