21Jan
FloraHolland is budgeting a small decrease in turnover of 1.5 per cent for 2010. “By being thrifty we can ensure that the auction does not become more expensive while modernizing sufficiently at the same time,” said Financial Director Erik Leeuwaarden at the recently held general meeting. The rates for members will remain largely the same in 2010.The basic commission will be 1.4 per cent.
Sales via FloraHolland Connect will be 0.1 per cent cheaper for members. The clock commission will stay at 2.3 per cent. The auction is working towards further harmonization of the various rates. Lot charge will be decreased at Naaldwijk and Rijnsburg. Read more »
20Jan
A two-day training programme for flower growers in Guatemala on ‘External and internal customer orientation’ is scheduled for early February. The training programme is an initiative of CBI and Agexport and will be carried out by Milco Rikken of ProVerde and Maarten van Schie of OTV Wageningen.
The objective of the training is to improve the knowledge and skills of the participants in understanding customer requirements as well as the European market channels and requirements. After the training, participants are informed about present market conditions and developments. They are able to translate and implement market information, client expectations and feedback to the different levels in the farms. This is done in relation to the export of flowers, foliage and plant (materials) to the EU. Read more »
20Jan
A recently published CBI market survey for summer flowers, which was compiled by ProVerde, shows that turnover in summer flowers has increased steadily over the past couple of years. An important contributing factors has been steadily increasing supermarket sales and the resulting increased demand for bouquet fillers. The recent global economic crisis, however, has also affected the European summer flower trade. Read more »
20Jan
This week, CBI published its latest market survey for tropical flowers, which was compiled by ProVerde. The survey shows that a number of developing countries holds a strong position in supplying tropical flowers to the European market. The European market is characterised by very strict quality requirements and a high level of interest in innovation and new species; experience has shown that new products can acquire a rapidly growing market share, following initial introduction to the trade. Read more »
14Jan
Today (14 January 2010), The Mavuno Group (Kenya) and flower auction FloraHolland announced that all the activities of Tele Flower Auction (TFA) of the Mavuno Group will be integrated into FloraHolland. This means that current TFA suppliers will broaden their sales network and strengthen their trade opportunities by connecting to the virtual clock systems of FloraHolland. For FloraHolland this is an unique opportunity to bind international producers and improve the assortment and buying power for buyers. Integration will be accomplished this year. Read more »
07Dec
Below you find a selection of photos of the fourth Master Class Flower Export that was held last Thursday 3 and Friday 4 December in Addis Ababa, Ethiopia. The training activity was organised as part of the CBI/EHPEA training programme for flower exporters in Ethiopia.
Read more »
26Nov
Categories: News, Tanzania
The Tanzania Horticultural Association (Taha) will set up a processing and packaging facility at the Kilimanjaro International Airport (KIA). The airport is the main exit point for export of horticultural products, mainly cut flowers, to markets abroad. Read more »
23Nov
First, there was the Dutch auction method, then the auction clock made its appearance, and now it is time for the next phase: clock projection, image auctioning and distant buying (KOA).
At FloraHolland Aalsmeer, the auction has worked in recent years towards the creation of a modern and flexible auction system. Five of the fourteen auction clocks use image auctioning and one clock uses virtual auctioning. Two more clocks will probably change to image auctioning in 2010. Read more »
19Nov
On Thursday 3 and Friday 4 December, the fourth and final Master Class Flower Export 2009 will be held in the Global Hotel in Addis Ababa, Ethiopia.
During the training, participants will finalise their work on their individual Export Marketing Plan (the last segments being the action plan and management responsibilities). We will also look into a number of internal communication related subjects like vertical and horizontals communication lines in the farm and change management.
A full block will be used to look into the subject “How to choose the right varieties”. An average rose plant economically produces flowers for about 3 to 5 years. Then the mother plant will be uprooted and replaced. Choosing varieties is one of the critical strategic choices a (rose) grower has to make. The choice depends both on production and market criteria and should be in line with the overall identified marketing strategy. During the training session, important criteria for variety selection are discussed (production vs. market issues). Participants are shown how Product Life Cycle (PLC) analysis can be used as a tool to assist them in choosing the right variety. A number of case studies have been prepared to bring the theory of PLC analysis into practice.
06Nov
WAFEX is the leading exporter of cut flowers (fresh and dried) in Australia with warehouse, packing and cool room facilities in both Melbourne and Perth. In 2009, seeing an opportunity to become the world’s leading source of new waxflower (Chamelaucium) varieties, Craig Musson and Adrian Parsons, Directors of WAFEX, established their new company Helix Australia. Having secured a range of new and improved Waxflower varieties, Helix Australia is developing networks of licensed growers locally and overseas in both the cut flower and nursery industries. Read more »
